About Us

Afro Couture London creates African-inspired apparel and products; we strive to make these products an everyday design staple for our clients. We use high-quality design, pattern cutting & production techniques and source the highest-quality fabrics. At Afro Couture London, we fuse together an eclectic mix of fabrics from both the African and Western Hemispheres to bring you our contemporary Avant Garden Afro Euro Fusion ranges.

The collections within these ranges are African-inspired yet with a contemporary twist and are intended for those who throw away the box, rather than think outside of it. Afro Couture London supports sustainable production and works towards reducing waste and our carbon footprint. 

Our ranges are produced in the UK and we incorporate the use of surplus fabrics. Afro Couture London continues to be environmentally conscious and uses environmentally friendly materials and methods. Using surplus fabrics means that we retain quality whilst being kind to the environment whilst still creating exclusive pieces. 

Since these fabrics are often cancelled orders intended for top fashion houses, they are likely to be unique, one-of-a-kind fabrics that you won’t find everywhere.  To encapsulate our principles, we manufacture limited pieces per range. So, once it’s gone it’s gone!

Afro Couture London is more than a brand it is a movement. We want to widen participation and bring #AfricaOnYourHighStreet. We welcome you to join the movement and we look forward to growing with you!

There I was back in 1993, (I know right? Just the other day) shopping for a pair of trousers.  Every pair I tried on had to be almost twice the size of my waist, just to get over my hips. This left me with the option of either, buying a bigger size and getting it altered to fit my waist (at an additional cost), or leaving the trousers behind.  I couldn’t do this…!! I needed those trousers for an event at Astoria on Tottenham Court Road, that very night! 

The limited options I had led me to attempt making my own pair of trousers for the night and they didn’t turn out too shabby either.  I couldn’t find anything on the market to fit women who had curves, which included many of colour.  From then on, I started to make my own clothes.  

Because there were no clothes that fit my body type I wanted to study fashion, as I wasn’t trained in making clothes and wanted to create something that I could wear comfortably as well as be at the forefront of fashion. I attended various educational establishments ranging from colleges to universities in my pursuit to become technically trained. Whilst I gained some technical knowledge, I found that these establishments stifled my creativity which was deeply Afrocentric and a reflection of my existence.

Afrocentric

/ˌafrəʊˈsɛntrɪk/

adjective

focusing on or influenced by Africa or cultures of African origin.

“an online platform that celebrates Afrocentric culture”

As a result, I taught myself how to design, cut, make, and trim clothes (with attention to exemplary pattern cutting as a core component).  This allowed me to expand on my Afrocentricity when being creative. 

I was often complimented and asked where I got this or that from and it gave me a sense of pride when telling those asking, that I had made them myself.  This led to requests for me to make clothes for others.

I continued making made-to-measure pieces for friends who then became clients which led to Afro Couture London being born.  The intention is to reach more women who deserve stunning well-fitting exclusive pieces.